Develop and align a better Customer Experience vision

Customer

The GoaL

The management team of Volvo Cars Benelux wanted to better understand the value of Customer Experience for their business and align their CX-vision.

The Solution

We invited the management team to the nexxworks HQ in Ghent for a 2-day offsite.
Together we decided to focus on getting inspiration through keynotes & company cases, and discussing possible solutions through panel talks and workshops.

The Program

We kicked-off the first day with a keynote by CX-expert Nienke Bloem, on the why, how and what of CX. We then continued with a deep dive into the CX transformation case of ING Bank. After a short break, we invited management profiles from Carya Group, Carglass and CitizenM to create a panel talk. Before heading to the bar and restaurant, we set up a buddy walk to share insights and first ideas.

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On the second day, we captured the outcome of the first ideas and insights and turned those into action with Callebout Collective who led the session.

The Impact

After the 2-day offsite the Volvo Cars Benelux management team were fully aligned on the next version of their CX strategy and had the first ideas on how to implement this strategy.

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