Why internet of things is a huge opportunity for B2B markets
One of the questions I get a lot is the following: “Steven, your books and keynotes, do they also apply for B2B companies?”. The answer is yes! You also have...
The following example is a bit strange, but it certainly is crucial in the business ISS is in: the cleaning of the toilets. They have changed that completely. In the past, the teams responsible for cleaning toilets were either too early or too late to reach the optimal result. Now, they can clean these facilities at the perfect moment. They count the number of people who use the toilet. They have all kind of sensors and with that information, they can optimize the cleaning of that facility. They have all kinds of vedning machines all over the facilities (think about fending and coffee machines). In the past, they were often too late or too early to refill the machine. Now, they execute that service it at the exact right moment. They are using data to optimize their service. We are going to see more of that in the very near future.
The question I have for you: can you share some examples of what you and your B2B company are doing with IoT to optimize customer service? I think it is an interesting playing field to optimize your gain and for the first time in history, as a B2B company, you get all the data and the usage patterns of the end users. That’s why I think it is a huge opportunity to invest in IoT and to flip the customer experience game in B2B marketing.