The Conversation Manager
Mobile devices, new digital technologies and the increasing popularity of social media all contribute to the ever-growing gap between internet-savvy consumers and traditional means of advertising. With the old tried-and-fall...
Based on four years of primary research, Steven Van Belleghem's "The Conversation Manager" explains the evolution of the modern consumer and clearly demonstrates why traditional advertising no longer works. Illustrated with an extensive number of examples of advertising campaigns, this book is full of practical tools to help you transform your company strategy and kick-start conversations with your customers.
Order "The Conversation Manager" in Dutch here.
Order "The Conversation Manager" in English here.
WRITTEN BY
Steven Van Belleghem
See author page
