The Conversation Manager
Based on four years of primary research, Steven Van Belleghem's "The Conversation Manager" explains the evolution of the modern consumer and clearly demonstrates why traditional advertising no longer works. Illustrated with an extensive number of examples of advertising campaigns, this book is full of practical tools to help you transform your company strategy and kick-start conversations with your customers.
Order "The Conversation Manager" in Dutch here.
Order "The Conversation Manager" in English here.