BEST
Geopolitics
SPEAKERS

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With one foot in China and the other in Europe, Moonie Zhu offers a rare and deeply informed perspective on the future of digital commerce. ‍As co-founder of eTOC, a tech-driven digital agency, she advises global brands like Beiersdorf, Henkel and Fazer on how to navigate China’s fast-moving e-commerce and marketing landscape.‍Raised in both Germany and China, Moonie understands how to bridge cultures, strategies, and consumer behavior. She brings over 16 years of experience in brand building, strategy, and digital innovation — with a particular focus on what the West can learn from China’s dynamic tech ecosystem.

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Pascal is a sinologist, entrepreneur, author, speaker & partner at nexxworks. He lived in China and San Francisco for 20 years where he first worked for MNCs and later on founded and ran multiple software companies in both Silicon Valley and Shanghai. In 2017 he returned to his hometown of Ghent where he lives and works today.

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Global keynote speaker, bestselling author, serial entrepreneur, startup investor and trusted board member. Author of six books including The Uncertainty Principle (2025) and The Day After Tomorrow. Lectures at London Business School and MIT Sloan. Has delivered 1,500+ keynotes worldwide for Fortune 1000 companies. Co-founder of nexxworks, helping organizations thrive in the Never Normal era.