In this uniquely topical keynote, Peter starts by outlining the disruptive journey of Artificial Intelligence (AI) from its inception to the dawn of generative AI and beyond.

He delves into some historical milestones, the resurgence of neural networks, and the advancements in machine learning and deep learning that have set the stage for the current era of AI. He also emphasizes the applications and implications of generative AI across various sectors, forecasting future innovations that promise to redefine the field.

Addressing the realities of AI, Peter debunks common myths, setting realistic expectations for AI's capabilities and limitations. He highlights the challenges of interpretability, biases, and privacy concerns in AI applications, advocating for responsible use through effective governance and ethical frameworks.

This segment of his keynote underscores the critical balance between innovation and ethical considerations in leveraging AI's potential. In guiding businesses on implementing AI, Peter provides a practical roadmap for leveraging AI to enhance operations, improve decision-making, and gain a competitive edge. He discusses assessing organizational readiness, selecting the right AI technologies, and fostering an AI-centric culture. The focus is on the strategic integration of AI, emphasizing data quality, model acquisition and overcoming operational and cultural challenges to foster innovation and growth. Concluding with the transformative power of AI in this Never Normal era of constant change, Peter inspires businesses to embrace AI as a catalyst for radical innovation and continuous improvement.

Through case studies of phoenix companies that have successfully leveraged AI, he illustrates its role in driving innovation, optimizing operations, and identifying market trends. In doing so, he encourages businesses to harness AI's potential, turning their current challenges into opportunities for innovation and growth.

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The accelerating pace of change seems to fuel the belief that we’re living in an age of unprecedented volatility, where emerging technologies have to be restrained before they spiral out of control. But uncertainty isn’t unique to our time. It’s a feature of life, not a bug. And it’s also where the greatest possibilities emerge.

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Today, humanity faces a complex set of global challenges, from technological and geopolitical shocks to biological, social, and ecological disruptions. But fear, hesitation, and avoidance won’t help us meet them. Slowing down is not the answer. We need to move faster, think bigger, and harness the full potential of technology to build a future worth longing for. We need active hope. And bold, visionary leaders who understand how to reframe adversity into opportunities. That’s why the Uncertainty Principle zooms in on the key levers of transformation that will help leaders rethink and reinvent their companies as vessels of progress: strategy, foresight, organizational design, management, culture, innovation, risk appetite, and the evolving nature of work itself.

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Above anything else, this keynote will inspire business leaders to see cracks in the system not as warnings, but as windows. It’s for those people who are crazy enough to think they can change the world. Because they are the ones who will.

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Unicorn start-ups are brilliant. But, let’s be honest, very few of us will start one, become one, or work for one. Most of us are connected to large companies that often struggle to keep themselves relevant for the ever-changing customer.

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That’s why this keynote is about a creature that’s justas magical but perhaps offers a more realistic inspiration: the Phoenix. These are the companies that – just like this mythical bird – are able to rethink themselves in cycles: time and time again they rise from the ashes of the old, and come out stronger than ever before. They are the Walmarts, the Volvos, the Disneys, the Apples, the Microsofts, the Ping Ans, the Assa Abloys andAT&Ts of this world.

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This keynote is about understanding what is happening in a world of constant change. It’s about observing and trying to learn from theUnicorns. But primarily, it tells the story of how companies can ACT on theirDay After Tomorrow, and how they can apply innovation as an antidote to a radically changing environment. It doesn’t just zoom in on WHAT you need to do in order to innovate, but also on HOW you can make innovation a reality in your organisation.

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From the deceivingly simple Hourglass model, to the types of innovation, company culture, organisational disruption, platforms, customer experience, organisational structure and many inspiring innovation cases: if you are working in a traditional business or market, this keynote will help you reinvent yourself like a Phoenix.

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