Moonie Zhu
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With one foot in China and the other in Europe, Moonie Zhu offers a rare and deeply informed perspective on the future of digital commerce. As co-founder of eTOC, a tech-driven digital agency, she advises global brands like Beiersdorf, Henkel and Fazer on how to navigate China’s fast-moving e-commerce and marketing landscape.Raised in both Germany and China, Moonie understands how to bridge cultures, strategies, and consumer behavior. She brings over 16 years of experience in brand building, strategy, and digital innovation — with a particular focus on what the West can learn from China’s dynamic tech ecosystem.