AI carries a compelling promise: systems that enhance decision-making, automate repetitive tasks, and expand human capabilities freeing people to focus on creativity, strategy, and meaningful work.

‍

Across organizations, AI is already transforming how teams collaborate, communicate, and make decisions, creating new opportunities for speed, efficiency, and innovation. At the same time, this shift raises important questions about oversight, transparency, and the evolving role of human judgment.

‍

As generative AI becomes embedded in everyday workflows, work itself is changing from pure execution toward orchestration, supervision, and higher-value thinking. This keynote explores how organizations can harness AI responsibly while preserving trust, clarity, and human agency.

‍

The challenge is no longer whether to adopt AI, but how to design human–machine collaboration that strengthens both performance and autonomy. How do we ensure AI augments rather than overwhelms? And how can individuals and organizations shape a future in which technology empowers people instead of replacing their sense of control?

Don’t Fall into the Chatbot Trap

‍

The chatbot, a digital companion that listens to you and is always there for you , may seem convenient. But what if your AI companion is not on your side and starts manipulating you?

‍

Companion chatbots are no longer science fiction. Millions of people share their fears, doubts, and desires with systems designed to always listen, always agree, and never contradict.

‍

Drawing on two years of research and real user stories, Geertrui Mieke De Ketelaere reveals how these systems are built and what can happen when the relationship goes wrong.

‍

In the past year, generative AI has transformed the landscape of artificial intelligence, unlocking groundbreaking innovations and enabling applications that once seemed out of reach.

‍

This keynote takes you on a journey through the evolution of AI, showcasing its immense potential for businesses, from automating mundane tasks to driving complex decision-making. But with great power comes great responsibility.

‍

This session doesn’t shy away from addressing the pressing risks generative AI poses to people and the planet, such as misuse, manipulation, and ethical dilemmas. Anchored in the "10 Commandments", the talk equips attendees with actionable insights towards business to harness this technology responsibly.

‍

Discover how embracing these guiding principles can help businesses seize AI’s transformative potential while steering clear of another AI winter. Together, let’s shape a future where innovation and accountability go hand in hand.

‍