Mieke De Ketelaere

Mieke De Ketelaere is one of Europe’s most respected voices on AI.

With 30 years of experience at leading tech companies, she demystifies artificial intelligence and bridges the gap between complex technologies and real-world business impact.

What sets her apart is her ability to combine deep technical expertise with storytelling and a strong focus on human values.

Technology
Future
Artificial Intelligence
Data
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About

Mieke De Ketelaere

Mieke De Ketelaere
Past speaking engagemens
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Mieke De Ketelaere is Adjunct Professor at Vlerick Business School. She holds a master degree in civil and industrial engineering and specialised in robotics and artificial intelligence during her studies.

Over the last 30 years, she has worked for several multinationals on all aspects of data and analytics (IBM, Microsoft, SAP, SAS, etc). From a business consulting point of view, she is specialised in defining the AI business canvas, from potential value to predefined risks.

With her understanding of the hindsight, insight and foresight of AI technologies, she also frequently acts as an expert and coach behind the scenes. In her public presentations and recent books,

Mieke puts the focus on the demystification of the hype around AI. In 2024, Mieke was appointed "IT Person of 2024" in Belgium. Today, Mieke continues to share her vision on the future of AI as speaker on international radio, television and conferences.

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Mieke De Ketelaere

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AI Drivers for Success: The 10 Commandments

In the past year, generative AI has transformed the landscape of artificial intelligence, unlocking groundbreaking innovations and enabling applications that once seemed out of reach.

This keynote takes you on a journey through the evolution of AI, showcasing its immense potential for businesses—from automating mundane tasks to driving complex decision-making.

But with great power comes great responsibility.This session doesn’t shy away from addressing the pressing risks generative AI poses to people and the planet, such as misuse, manipulation, and ethical dilemmas. Anchored in the "10 Commandments", the talk equips attendees with actionable insights towards business to harness this technology responsibly.

Discover how embracing these guiding principles can help businesses seize AI’s transformative potential while steering clear of another AI winter. Together, let’s shape a future where innovation and accountability go hand in hand.

The 25% Barrier: How to Unlock the AI Value

AI is everywhere—yet only 25% of companies are truly unlocking its value.

The open question is: Why hasn’t this number moved, even with all the progress we’ve made in the past years?

The answer is simple: Because success isn’t just about tools—it’s about rethinking how people and technology work together. It is about going beyond the logical thinking, into creative and critical thinking. AI and AI agents hold promise, but without redesigning processes and clarifying human leadership, impact stalls.Leading companies don’t just deploy—they reshape, reinvent, and invest where it truly matters.

This keynote explores not only the latest insights, but also foresights into where AI is heading next.The audience will examine both the value and the limitations of the latest AI technologies. They’ll gain clarity on where human leadership is irreplaceable—and reveal the deeper transformation required to turn AI into lasting impact.

Me, Myself and My AI

In an age of rapid technological advancement and constant change, leadership requires more than strategy—it demands curiosity, empathy, and the courage to explore the unknown.

In this keynote, Mieke explains how she navigated the "jungle" of personalities, confronts the contradictions of the modern workplace, and discovers the power—and limitations—of artificial intelligence within leadership teams.Mieke invites us to reflect on the human values that must guide us in our collaboration with technology.

This keynote draws from their creative narrative to reveal profound insights about leadership in a digital world: how to lead with authenticity, how to foster collaboration across silos, and how to build a future where people and machines thrive together.Join us for an inspiring journey that blends storytelling with strategy—and discover why the best leadership lessons is triggered by storytelling.

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