Geertrui Mieke De Ketelaere
What sets Mieke apart as an ideal keynote speaker is her ability to effectively communicate complex AI concepts in a relatable and accessible manner. Her passion for AI and its potential impact on various industries is evident in her engaging speaking style, which captivates audiences and leaves them inspired. Mieke has a talent for bridging the gap between academia and industry, translating cutting-edge AI research into practical insights that can be applied to real-world scenarios. Her expertise spans a wide range of AI domains, including natural language processing, computer vision, and predictive analytics, enabling her to address diverse audiences and provide valuable perspectives on the current state and future trends of AI.
About
Geertrui Mieke De Ketelaere

Past speaking engagemens
Mieke De Ketelaere is an esteemed expert and promoter of ethical, reliable, and sustainable artificial intelligence (AI), making her the perfect choice as a keynote speaker on the subject. Over the last 28 years, she has worked for several multinationals on all aspects of data and analytics (IBM, Microsoft, SAP, SAS, etc). From a business consulting point of view, she is specialised in defining the AI business canvas, from potential value to predefined risks. With a wealth of knowledge and experience, she has become a prominent figure in the AI industry, contributing to its advancements and shaping its future. Her research and contributions to the field have been recognized and published in reputable journals, demonstrating her profound understanding of AI algorithms and their applications. The State Secretary of Digitalisation, Mathieu Michel, appointed Mieke as "Digital Mind" in 2020. In 2022, Mieke was runner-up in the selection "ICT Personality of the Year" in Belgium.
Geertrui Mieke De Ketelaere
loves to inspire you on...
The good, the bad & the ugly of AI
“AI applications are regularly being developed, but the exciting world of opportunities and possibilities includes other issues: privacy, ethics, energy consumption and liability. The discrepancy between what the developers create, what the customer buys, and what the government wants has increased the complexity bias. In this session, we will split the issues in the good, the bad and the ugly.
- The good: AI exceeds human intelligence when it gets to areas such as speed of processing, knowledge transfer, decision accuracy and operational modus. However, the human brain still wins on storage size, energy usage and parallel processing and many more points. We need to accept the fact that both forms of intelligence are good, but just different. What are those differences?
- The bad: A successful AI project isn’t only about data and technologies, but also processes and people. The bad refers to the typical mistakes made by a company. They can include incorrect training data to match the context, incorrect usage of learning algorithms and unconscious bias. How can this be easily fixed?
- The ugly: Some issues aren’t mistakes, but purposeful approaches: generative AI (ChatGPT), fake news, autogenerated speech used to fake video speeches for instance, and more. It is a strong call for 'security by design' and protection for algorithms through legal frameworks, which are currently created. How ready are you as a company to embrace the future value and but also the risks of our current AI systems?
For me, the real power of a nexxworks tour is the unique group of people you meet and travel with.


The tour founded relationships with interesting people I otherwise would've never met.


The mix of speakers and content was perfect.
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It was truly an eye-opening experience that both enriched my network with amazing people and helped me shape the further direction of my career.


The things you hear, see and learn are a source of inspiration and motivation for the future. We have already implemented some of these in our current strategy and operations.


Nexxworks helps to facilitate innovative out of the box thinking. They will expose you and your teams to a different level of thought leadership, which in turn will help you and your people develop a different thinking ethos for the future.


The nexxworks inspiration series helps us to imagine the future together with all the teams worldwide, and make the bridge to our day-to-day challenges as well.


The nexxworks inspiration sessions were that mindblowing, that I invited my global team to taste, smell and learn via a similar experience.


Meeting today’s companies and speakers brought us refreshing energy and perspectives to our challenges today.


This experience showed how short-term planning and long term planning are both needed. The China visits were truly inspiring in how they execute on that.


It’s so important to step outside the day-to-day business. We are the only ones who can moderate this back to our teams and translate what we’ve learned to accomplish our daily goals.


To new travelers, I hope you feel some of the same excitement, anxiety, and concentration. May you learn the way we did.


We’ve seen great concepts and initiatives from other companies, that made us think outside the box.


We want to make sure that the wonderful company that our family started, remains relevant in a fast-pace changing world.


I view the nexxworks membership as a combination of inspiration, practical insights, and networking with peers.


You can find
Geertrui Mieke De Ketelaere
on these experiences
Geertrui Mieke De Ketelaere
thoughts in words
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