Why organizations have to think about the day after tomorrow
The good news is you’re not alone. Everyone has the exact same problem. Everyone worries about this “Day After Tomorrow Deficit,” and we’re all scared that this Day After Tomorrow is coming faster than ever before, and closer than ever before.
I have observed hundreds of companies and organizations over the last 15 years on how they tackle this exact problem. I have examined all the different ways to organize for the Day After Tomorrow, and have been able to find patterns, structures and approaches that work. Like the International Airlines Group (IAG) with the unique approach of their Head of Digital Business Transformation, Glenn Morgan. Or the way CLAAS did it with its daring 365FarmNet. There is no simple solution, though. There is no silver bullet. Depending on where you are, who you are and what you want to do, I believe there is a right way to tackle the “Day After Tomorrow.” The real question is: have YOU found that model that allows you to adapt at the speed of your environment and innovate fearlessly, radically and permanently? If not, high time to start looking for it.
Feature image by Manu Schwendener (Unsplash).
This article is part of a series about how organizations can survive their day after tomorrow (DAT) by focusing on radical innovation. Read part 2, part 3, part 4, part 5 and stay tuned for the last 2 parts in the coming weeks!
Watch Peter Hinssen explain the concept of Remote Silo Innovation here.