nexxworks keynote speaker Pascal Coppens' book “China’s New Normal" is out now!

Pascal Coppens' first book 'China's New Normal' describes how China is setting the standard for innovation.

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April 25, 2019
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When we think about technology and innovation, we tend to envision American companies like Google, Apple, Facebook, Tesla or Amazon. But while the world is watching closely what is happening in Silicon Valley, China is well on its way to set a new standard for innovation. Yes, a lot of us may have heard about Baidu, Alibaba and Tencent, but they are merely the tip of the iceberg of a rising China that is innovating at a fast and furious rate.

Pascal writes about all the Chinese wonders lying below the waterline of that iceberg, and which will have a huge impact on us in the coming years: from the hundreds of fast growing innovators which are completely unknown to the rest of the world to the red (pun somewhat intended) thread of the book: China's impending leading position in the development and implementation of artificial intelligence.

Throughout the book Pascal will open your eyes on innovation happening in eight different industries in China. For each of these domains - and with AI as one of their key driving factors - he shows how China creates a new normal that often sounds like science fiction to us:

  1. Smart Security
  2. Smart Media en Entertainment
  3. New Retail
  4. Smart Finance and Insurance
  5. Smart Mobility
  6. Smart Manufacturing
  7. Smart Health
  8. Smart Education

China's New Normal offers a sensational glimpse into the new China and its potential for the rest of the world. It is a must-read for anyone who, personally or professionally, is concerned about disruption, because it will be undeniably inspired by China in the coming years.

The Dutch version of China's New Normal is out now, the English translation will appear in September 2019.

For more information, visit

For pictures, a press copy of the book or an interview with Pascal, contact

Praise for China’s New Normal

"This book is mandatory reading for anyone who runs a business, is passionate about innovation, wants to give his customer a better experience, needs some inspiration or just simply wants to understand the future of his or her children." - Peter Hinssen, innovation entrepreneur and co-founder of nexxworks.

About Pascal Coppens

Pascal Coppens is an author, keynote speaker, sinologist and technology entrepreneur. He lived and worked in China and Silicon Valley for over 20 years. He is an international speaker at nexxworks and gives keynote speeches and workshops about innovation in China. Book him here for a keynote.

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April 25, 2019
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