It's a myth that the Chinese are less creative - here's why

Chinese New Year arrived and brings something new. Advertisements that are flooding social media show a similar trend: they burst with emotional storytelling instead of product features. Take for example...

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February 16, 2018
China
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Pascal Coppens

Picture: Tianjin Binhai Library by MVRDV

WRITTEN BY
Pascal Coppens
Pascal Coppens
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February 16, 2018
China
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Pascal Coppens

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