It's a myth that the Chinese are less creative - here's why
Chinese New Year arrived and brings something new. Advertisements that are flooding social media show a similar trend: they burst with emotional storytelling instead of product features. Take for example...
![](https://cdn.prod.website-files.com/626801c53ac5ce7db2217a8b/626801c53ac5cec5a8218295_Tianjin_Library_c626353c6a9c102d3983655f4d11887e.jpeg)
Picture: Tianjin Binhai Library by MVRDV
WRITTEN BY
Pascal Coppens
See author page