Fusion will allow companies to focus on technology-enabled innovation, instead of just on the commodity-saving potential of technology. Fusion will allow a new type of organization to be created, out of the ashes of the old IT department that will evolve from an ‘executional technology function’ towards a ‘proactive strategic innovation function’. Fusion will allow companies to focus on maximizing value from technology innovation. This ‘new’ way of thinking about IT, is what we refer to as IT 2.0.
Peter Hinssen believes that we should not just be concerned with ‘aligning business and IT’, but that we should be busy integrating IT into the business.He believes the time has come for business and IT to fuse.
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