Altering the fabric of reality: how augmented and virtual reality are shaping our ‘Day After Tomorrow’ - a Peter Hinssen e-book
When I hear people talk about mediated reality, it always strikes me how they underestimate it and how they (ironically) fail to see what’s beneath the often gimmicky surface. But...
But, if we’re truly honest, a lot of us don’t see the current value of AR & VR for our organizations. Not yet, anyway. It seems something for a future so far away that we’re not concerned about it. But we should be.
Because, in exponential times like these, emerging trends and developments –especially in tech – evolve at breakneck speed and will become ‘normal’ and pervasive a lot faster than ever before. That’s why you should experiment with radical innovation, however ‘far out’ these endeavors might seem (to a board and Management that mostly want to know how they can create value for ‘Today’). Basically, everything is in place for AR & VR to make that giant leap that will change the face of every possible industry and even that of mankind. Don’t wait until it’s too late. The opportunities are endless.
I hope you'll enjoy the e-book! It's the extended version of one of the chapters of my business book 'The Day After Tomorrow', and the second in a series of 4 e-books. Keep an eye on the nexxworks blog if you want to catch the next booklets!
You can download the first e-book, about the IoT here.