Altering the fabric of reality: how augmented and virtual reality are shaping our ‘Day After Tomorrow’ - a Peter Hinssen e-book
When I hear people talk about mediated reality, it always strikes me how they underestimate it and how they (ironically) fail to see what’s beneath the often gimmicky surface. But...
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But, if we’re truly honest, a lot of us don’t see the current value of AR & VR for our organizations. Not yet, anyway. It seems something for a future so far away that we’re not concerned about it. But we should be.
Because, in exponential times like these, emerging trends and developments –especially in tech – evolve at breakneck speed and will become ‘normal’ and pervasive a lot faster than ever before. That’s why you should experiment with radical innovation, however ‘far out’ these endeavors might seem (to a board and Management that mostly want to know how they can create value for ‘Today’). Basically, everything is in place for AR & VR to make that giant leap that will change the face of every possible industry and even that of mankind. Don’t wait until it’s too late. The opportunities are endless.
I hope you'll enjoy the e-book! It's the extended version of one of the chapters of my business book 'The Day After Tomorrow', and the second in a series of 4 e-books. Keep an eye on the nexxworks blog if you want to catch the next booklets!
You can download the first e-book, about the IoT here.