VOKA West-Vlaanderen in Japan: Exploring the Future of Society
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The Goal
The goal of the trip was simple: to offer fresh perspective.
By exploring how Japan blends deep-rooted culture with cutting-edge innovation, the program encouraged West-Flemish leaders to rethink how they approach challenges at home — from customer experience to automation, sustainability, and leadership.
It wasn’t about copying what works in Japan, but about learning from it — and finding new ideas that fit our own context.

The Solution
This tailor-made program was designed around three key Expo 2025 themes:
- Empowering Lives in Tokyo: Discovering the latest in robotics, smart cities, and digital transformation.
- Saving Lives in Osaka: Learning how Japanese companies lead in sustainable food and health technology.
- Connecting Lives in Kyoto: Exploring how Japanese values like omotenashi create richer customer and community experiences.
Through curated company visits, roundtables, and cultural moments, participants were encouraged not just to observe, but to reflect — and bring back insights they could apply to their businesses.
The Program
- Guided visit to Expo 2025 Osaka
- Exclusive company visits and startup sessions
- Belgian Pavilion networking
- Dinners with local and international leaders
- Daily reflection sessions moderated by Rik Vera
Highlights from our Visit










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