Peter van Riet
Peter Van Riet is a Belgian designer, innovator, and strategic thinker who has spent his career helping companies navigate change through the power of design.
As co-author of Create Meaningful Stuff, he explores how design can be used to deal with change and create meaning—moving beyond abundance and complexity toward clarity, purpose, and lasting value.
A practitioner more than a storyteller, he has built companies, shaped brands, and guided organisations through transformation, using design as a process to navigate change and create meaningful, sustainable value.
About
Peter van Riet
Past speaking engagemens
For Peter, the process of creation lies at the heart of every meaningful transformation: it is not merely about making objects, but about shaping experiences that truly resonate.
He has founded and led design studios, collaborated with global brands, and guided organisations through strategic transitions. Driven by a desire to contribute to the economic and societal shift toward smarter, more sustainable products and services, Peter challenges leaders to rethink how and why we create. His grounded philosophy and real-world experience inspire companies and audiences alike to see design as a tool for understanding the world, navigating change, and making choices that matter.
Peter van Riet
loves to inspire you on...
Focus on the journey (Create meaningful stuff)
Peter Van Riet aims to contribute to a crucial economic and societal transition, addressing the overabundance of products and services that add little value to our lives. Our current industrial model neither improves happiness nor protects the planet, yet growing awareness among consumers and business leaders is driving demand for smart, sustainable, and meaningful solutions.
For Peter, radical design is not just about creating objects—it’s about crafting experiences. He shares his vision and methodology for creating meaningful products and services, showing that the process itself is always an incredible journey.
Forces of change
Change is everywhere—in our personal lives and in business. It means leaving the familiar behind andstepping into an uncertain future. While change can be frightening, it is also exciting, shaping who we are, our brands, our businesses, and our industries. Designer Peter Van Riet explores change from both personal and professional perspectives, showing how design can help navigate uncertainty and create meaningful impact.
Design is not an object, Design is an action.
It looks like change is everywhere, but at the same time nowhere. If oldschool innovation doesn't work anymore and competition comes from everywhere, we need other tools to come up with the next big thing.
Radical Design is not just about creating an object, or a service, but about truly diving into an experience.
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