Matt Poujade

Matt is a veteran of the games industry with over 15 years working in community, marketing, production and organized play for some of the biggest names - Wizards of the Coast, Blizzard Entertainment &Riot Games.

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About

Matt Poujade

Team Engagement
Future
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Past speaking engagemens
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A self-described "Jack-of-all-games", he has been involved in every aspect of publishing online titles, from go-to-market strategy, to designing and running events, to kick-starting and managing online communities, influencer programmes, you name it.

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Matt Poujade

loves to inspire you on...

Community building & Management 101

'Community' is one of the most thrown-around words in strategy, and an integral part of today's - and tomorrow's business vision. But what does it mean for you? Is your customer base a community? Should it be? And if yes, where do you even start?

Matt is able to quickly demystify all of this for your team, and equip any type of business with both the methodologies and the tools required to build a community around any type of product or service. You will leave with a clear vision and multiple tactics actionable that very day.

Influencers & Online Brand Ecosystems

As shown by their meteoric rise in the last twenty years, from niche and geeky hobbies, to perhaps the biggest force in online entertainment, video games and heir publishers have figured out a thing or two about engaging large audiences online. What can other industries learn from it?

As part of a talk on brand ecosystems in the online space, Matt can go into both the high-scope, strategic aspects of influencers (aka content creators) management, as well as diving deep into ecosystem design, answering popular questions such as "what exactly should we be doing on social media?", "how can we work with influencers according to our budget (big or small)?", "can you explain again why a meme is valuable to my business?" Bonus points for "so what's that Web3 thing again and why should I care about it?"

​ Three frameworks from the games industry - to innovate in yours.

We all tackle problem-solving in different ways. Typically, some frameworks are better suited to some companies, or some industries, depending on what’s the driving force behind them.

As someone who’s worked with key decision-makers at Wizards of the Coast, Blizzard Entertainment, and Riot Games, Matt will explain the rationales behind three different strategic-thinking and/or problem-solving frameworks he's learned there:

. One that focuses on strategy, and never losing sight of the big picture

. One that relies on company values to facilitate downstream decisions

. One that puts the customer at the centre of company decisions in a unique way

So that you can learn from all of them, and decide what’s best for your team.

Can I give it a shot and see if I like it?
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Can I onboard my team on the platform?
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Is the content practical or fluffy?
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Can we embed the content on our own intranet or L&D software?
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How do I convince my team and colleagues to watch the content?
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Thierry Mortier
Partner at EY

It was truly an eye-opening experience that both enriched my network with amazing people and helped me shape the further direction of my career.

Peter Vindevogel
CEO The Park

A spontaneous smile on our face! That is what happens when we look back at our experience tour. The things you hear, see and learn are a source of inspiration and motivation for the future. We have already implemented some of these in our current strategy and operations.

Emile Maes
Head of Retail Filou & Friends

Nexxworks helps to facilitate innovative out of the box thinking. They will expose you and your teams to a different level of thought leadership, which in turn will help you and your people develop a different thinking ethos for the future.

Paul Roberts
CEO Digital Ventures Cartamundi

The nexxworks inspiration series helps us to imagine the future together with all the teams worldwide, and make the bridge to our day-to-day challenges as well.

Veerle Lauwers
Director Digital Strategy & Transformation at Coca-Cola Europacific Partners

The nexxworks inspiration sessions were that mindblowing, that I invited my global team to taste, smell and learn via a similar experience.  

Mona Nair
Vice President, Skin Health & Head NA R&D at Johnson & Johnson

Meeting today’s companies and speakers brought us refreshing energy and perspectives to our challenges today.

Margaret Mitchell
Global VP People & Organization at Mars.inc

This experience showed how short-term planning and long term planning are both needed. The China visits were truly inspiring in how they execute on that. 

Tom Ward
Chief E-Commerce Walmart US

It’s so important to step outside the day-to-day business. We are the only ones who can moderate this back to our teams and translate what we’ve learned to accomplish our daily goals. 

Kathryn McClay
CEO at Sam's Club

Over the past months, I’ve experienced an expedition of discovery, imagination and acquisition of new tools & skills.

Dilly Aberra
Program Officer at the Bill & Melinda Gates Foundation

To new travelers, I hope you feel some of the same excitement, anxiety, and concentration. May you learn the way we did. 

Kosta Peric
Deputy Director Financial Services for the Poor at the Bill & Melinda Gates Foundation

We’ve seen great concepts and initiatives from other companies, that made us think outside the box.

Hannelore Raes
Co CEO at AGRISTO NV

We want to make sure that the wonderful company that our family started, remains relevant in a fast-pace changing world.

Filip Wallays
Co-CEO at AGRISTO NV

I view the nexxworks membership as a combination of inspiration, practical insights, and networking with peers.

Ivy Vanderheyden
VP Marketing L&R at Wolters Kluwer

You can find

Matt Poujade

on these experiences

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Matt Poujade

thoughts in words

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Opportunities and challenges of marketing in the metaverse
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June 23, 2022
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Solving the complex problem of financial inclusion
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June 21, 2022
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Health(care) meets Retail
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June 20, 2022
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