Marc de Swaan Arons
Dutch and American by birth, Marc speaks four languages, travels extensively, and has lived in Berkeley, Amsterdam, London, Rotterdam, New York, and Woodstock. He is a proud New Yorker, husband, father and grandfather and serves on the boards of youth leadership organizations in Kenya, Panama and US.
Having learned from and collaborated with many of the world’s most prominent business leaders, Marc is a frequent keynote speaker at business schools, companies, and industry conferences. He has been quoted and appeared in The Financial Times, Fortune, Forbes, The New York Times, The Wall Street Journal, The Chicago Tribune, The Atlantic, Advertising Age, Fast Company, Campaign Asia, and Marketing Week.
About
Marc de Swaan Arons
Past speaking engagemens
Marc de Swaan Arons is a global (marketing) leadership thought leader, coach, inspirator, author, teacher, consultant, and entrepreneur. With over 30 years of innovation and growth leadership experience, Marc enjoys simplifying complexity and inspiring positive change to generate business results. Marc is a SAID Business Associate Fellow at Oxford University and co-leads the Institute for Real Growth (IRG) – a prestigious executive leadership program to help business leaders drive more humanized growth within today’s stakeholder economy.
He co-founded EffectiveBrands in 2001, building the global marketing leadership consultancy to 5 global offices with 75 consultants and ultimately integrating the business into WPP in 2014. In 2019 Marc founded the Institute for Real Growth (IRG) a not-for-profit organization focused on supporting CMOs and other growth leaders drive more humanized growth by connecting them to peers and experts through live-action programs inspired by thought leadership. By mid-2022, over 400 CMOs and other growth leaders have participated in IRG programs. Marc is author of THE GLOBAL BRAND CEO and co-leader of Marketing2020, Insights2020, and the Growth Study (IRG). Both Marketing2020 and Insights2020 were featured as Harvard Business Review (HBR) cover-articles (in 2014 and 2017), and more recently, his article on the Da Vinci CMO article was published by FAST Company.
Specialities:
- Humanizing Growth Strategies
- Growth Leadership
- Global marketing leadership
- Unleashing global marketing potential
- Winning global marketing strategy
- Simplifying global marketing organizations
- Building common marketing vision and language
- Creating community around marketing excellence
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