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Deep Loyalty Tour
A 5-day executive immersion into the companies redefining customer loyalty, guided by Jim Stolze & Steven Van Belleghem.
Early Bird Pricing €13.990 Excl. VAT*
In a nutshell 🌰
Leaders from these companies attended previous nexxworks experiences
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What's in Store
AI has made service fast, smart, and frictionless. Every brand can do that now, so it no longer wins anyone's loyalty. What does is using AI to amplify empathy, personalization, and meaning.
This 5-day executive immersion, October 18 to 23, 2026, takes you inside the companies redefining customer loyalty across Seattle and San Francisco.
A taste of the program:
- Behind the scenes at Amazon, Starbucks, Anthropic, Chewy, Notion and more
- How AI is being used to scale empathy, not just efficiency
- Moderated live by Steven Van Belleghem and Jim Stolze, pairing customer-experience and AI-strategy lenses, tying every insight back to your strategy
- A clear action framework you can apply from day one
Two cities. 12+ visits.
One question: how do you make customers choose you, every single time?
Why join?
10+
Company visits and keynotes
2
Cities
5
Days you'll never forget!
You’ll be in great hands with our moderators
They’ll guide every step, lead the conversations, and ensure you leave with takeaways you can put to work right away.
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Leaders from these companies and more will be attending
Some of the exciting people and companies you will be visiting
This is what you go home with:
- Exclusive insights into the future of customer loyalty in the age of AI.
- Behind-the-scenes access to Amazon, Starbucks, Anthropic, Chewy, Notion and more (or similar companies).
- Direct conversations with the CX, product, and AI leaders building it.
- Real-world examples of loyaly at scale, not just efficiency.
- Unique peer network of 30 senior executives across CX and AI strategy.
- Inspiring experiences blending innovation, West Coast culture, and great food.
- A practical three-level framework from Steven's new book Deep Loyalty, ready to apply from day one.
What previous attendees said about our innovation tours
My head is still buzzing. What a truckload of new ideas and insights.
It feels like now we are better prepared for the Day After Tomorrow and the known ànd unknown unknowns.
You don't want to miss this. Get in touch with us if you want to reserve your spot!
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Check out the program to see the full schedule and visits.
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Frequently asked questions
Included: All hotels, company visits, ground transport, meals & dining during the tour
Excluded: Flights to and from the US
Who should join this tour?
C-level executives, senior managers, and VP-level leaders who want to stay ahead on customer loyalty and AI. Participants apply so we can ensure the group consists of peers at a similar level. You can join with multiple team members.
How much does it cost to join the tour?
Early Bird (until May 31, 2026): €13.990 p.p. excl. VAT*
Regular (from Jun 1, 2026): €14.990 p.p. excl. VAT*
- Included: All hotels, company visits, ground transport, meals & dining
- Excluded: Flights to and from the US
Practicals
Kick-off: Sunday, October 18th at 17:00, Thompson Seattle
Wrap-up: Friday, October 23rd, San Francisco
What if I need to cancel?
- 4 months before the event: no cancellation fee
- Between 4 months and 8 weeks before: cancellation fee is 50%
- During the last 8 weeks: the full fee applies
❗In all circumstances, you are allowed to send someone else in your place.