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Deep Loyalty Tour
A 5-day executive immersion into the companies redefining customer loyalty, guided by Steven Van Belleghem's three loyalty themes.
Pricing €13.990 Excl. VAT
*Incl. Hotels, company visits, ground transport, meals & dining
Excl. Flights to and from the US
In a nutshell 🌰
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Leaders from these companies attended previous nexxworks experiences
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What's in Store
AI is making service faster, smarter, and frictionless. But efficiency alone is no longer a differentiator. The companies winning today are the ones using AI to amplify empathy, personalization, and meaning. That's what builds loyalty that lasts.
This 5-day executive immersion takes you inside the world's most admired customer-centric companies across Seattle and San Francisco. Guided by Steven Van Belleghem and his three-theme loyalty framework (Transactional, Transformational, and Deep Loyalty), every visit, every dinner, every conversation connects back to one question: how do you make customers choose you, every single time?
A taste of the program:
- Go behind the scenes at Amazon, Starbucks, Anthropic, Chewy, Notion and more
- Discover how AI is being used to scale empathy, not just efficiency
- Connect every insight to your own strategy through Steven's live moderation
- Leave with a clear action framework you can apply from day one
Why join?
10+
Company visits and keynotes
2
Cities
5
Days you'll never forget!
You’ll be in great hands with our moderators
They’ll guide every step, lead the conversations, and ensure you leave with takeaways you can put to work right away.
Leaders from these companies and more will be attending
Some of the exciting people and companies you will be visiting
Pricing: €13.990 p.p. excl. VAT*
Included: All hotels, company visits, ground transport, meals & dining during the tour
Excluded: Flights to and from the US
What previous attendees said about our innovation tours
You don't want to miss this. Get in touch with us if you want to reserve your spot!
Frequently asked questions
Who should join this tour?
C-level executives, senior managers, and VP-level leaders who want to stay ahead on customer loyalty and AI. Participants apply so we can ensure the group consists of peers at a similar level. You can join with multiple team members.
How much does it cost to join the tour?
Early Bird (until May 15, 2026): €13.990 p.p. excl. VAT*
Regular (from May 16, 2026): €14.990 p.p. excl. VAT*
- Included: All hotels, company visits, ground transport, meals & dining
- Excluded: Flights to and from the US
Practicals
Kick-off: Sunday, October 18th at 17:00, Thompson Seattle
Wrap-up: Friday, October 23rd, San Francisco
What if I need to cancel?
- 4 months before the event: no cancellation fee
- Between 4 months and 8 weeks before: cancellation fee is 50%
- During the last 8 weeks: the full fee applies
❗In all circumstances, you are allowed to send someone else in your place.